If you run a small business in a competitive market like New Delhi, you know that visibility is everything. You could offer the best product or service in the city, but if your customers can’t find you online, you’re leaving money on the table. The good news is that you don’t need a massive marketing budget to start making an impact. Powerful, effective SEO is within your reach.
This 30-day plan is designed specifically for you. It breaks down the highest-impact, lowest-cost SEO tasks you can do yourself, week by week. It also provides clear signs for when it makes commercial sense to bring in an agency to accelerate your growth.
TL;DR: Follow the weekly tasks below to get started. For a comprehensive guide, Quote for a free 30-day implementation checklist. And if you realize you need a helping hand, you can easily upgrade to our Done-for-You starter pack.
Week 1 — Quick Technical & GBP Wins
The first week is about building a solid foundation. These are the critical first steps that make all future efforts more effective. This is the core of any DIY SEO for local business.
- Claim and Optimize Your Google Business Profile (GBP): Your GBP is your digital storefront and the heart of local SEO for small businesses. Go to google.com/business and claim your profile. Then, be meticulous: fill out every single field. This includes your business name, address, phone number (NAP), hours, services, product photos, business category, and a keyword-rich description. A complete profile ranks higher than an incomplete one.
- Fix Your Core Page Titles and Meta Descriptions: You don’t need to optimize your whole site at once. Start with your top 5 most important pages (usually your homepage, main service/product pages, and contact page). Write clear, concise title tags (under 60 characters) and meta descriptions (under 160 characters) that include your primary keyword and location. For a plumber in Delhi, a good title would be: “Emergency Plumbing Services in South Delhi | [Your Business Name]”.
- Ensure Your Site is Mobile-Friendly: A huge percentage of your customers will find you on their smartphones. If your site is difficult to use on mobile, they will leave. Use Google’s free Mobile-Friendly Test tool. If your site fails, contact your web developer immediately—this is a critical issue to fix.
Week 2 — Local Content & Citations
Now that your foundation is set, it’s time to build authority and relevance for your local area. This week focuses on creating content that speaks directly to your local customers.
- Publish Two Location-Relevant Blog Posts: Write helpful articles that answer your customers’ questions and naturally include your location. For example, a home services company in New Delhi could write: “5 Common Electrical Problems in Delhi Homes During Monsoon Season” or “A Buyer’s Guide to Inverters for Gurgaon Power Cuts.” This type of content attracts highly relevant local traffic.
- Build 5 High-Quality Local Citations: Citations are mentions of your business’s Name, Address, and Phone Number (NAP) on other websites like Justdial, Sulekha, and other local directories. Find five reputable local directories and create a listing. The single most important rule is NAP consistency—ensure the details are identical everywhere.
- Add FAQ Schema to Your Service Pages: Schema markup helps Google understand your content better. Adding FAQ schema to answer common questions on your service pages can help you win rich snippets in search results, making your listing stand out.
Week 3 — Conversion Optimization & Reviews
Getting traffic is only half the battle. This week, we focus on turning that traffic into paying customers and leveraging social proof.
- Add Clear CTAs and Contact Forms: Review your main service pages. Is it crystal clear what you want the visitor to do next? Add prominent buttons with a clear Call-to-Action (CTA) like “Request a Free Quote,” “Schedule a Consultation,” or “Call Us Now.” Make sure your contact form is simple and easy to fill out.
- Request 5 New Google Reviews: Positive reviews are a massive trust signal for both customers and Google. Reach out to five of your recent, happy customers with a polite email. Create a simple template that thanks them for their business and provides a direct link to your Google Business Profile to leave a review.
- Improve Page Load Time: A slow website kills conversions. Use a tool like GTmetrix to test the speed of your most important page. Simple fixes like compressing images can make a huge difference. Faster speed is one of the best cheap SEO tips for small business owners.
Week 4 — Measure & Decide: DIY vs. Hire
The final week is about analyzing your progress and making a strategic decision for the future.
- Set Up GA4 and Track Conversions: If you haven’t already, set up Google Analytics 4. Create simple conversion goals to track valuable actions, like when a visitor fills out your contact form or clicks your phone number. This allows you to see if your SEO efforts are turning into actual business leads.
- Analyze Your Progress: After 30 days, you should see some positive movement. Are you getting more calls? Have your rankings for key terms improved? If you’re seeing results but lack the time to continue, this is the perfect signal to hire a small business SEO agency to scale your success.
- Identify Roadblocks: If you’re struggling with technical issues like persistent slow speed or indexing problems, or if you’re simply not seeing any progress, it’s wise to start with a professional SEO audit.
Why Revix Solutions for Small Business SEO?
We understand that budget SEO in India needs to be practical and results-focused. Our services are designed to get you the best possible return without a large enterprise-level investment.
Revix Solutions offers an affordable starter package of SEO for small businesses that aligns perfectly with this 30-day plan. It includes professional GBP management, two high-quality local blog posts per month, and a basic technical audit to ensure your foundation is solid. We take care of the essentials so you can focus on running your business.For extra practical reading on building your online reputation, see our guide: How to Get More Google Reviews: 8 Proven Strategies.
