A Technical SEO Audit & Resolution Case Study
Job Summery
Client:
Roberto Martins
Category:
SEO & Analytics
Type of service:
Digital Marketing Agency
Webiste URL
Project overview
This project involved a comprehensive technical SEO overhaul for the website lowcostdigital.ie. The engagement was initiated to address and resolve technical issues that were hindering the site’s performance, as specifically highlighted in a third-party Ahrefs audit. The project successfully transformed the website into a fully optimized, SEO-friendly platform and provided strategic guidance for the client’s wider digital presence.
Project Goals & Objectives
Primary Goal: Resolve the technical SEO issues identified in the client’s Ahrefs audit.
Objective 1: Conduct multiple technical audits to confirm and diagnose the root causes of all on-site issues.
Objective 2: Develop a clear, actionable plan to systematically address each technical problem.
Objective 3: Implement the necessary changes to optimize the website for search engines.
Objective 4: Provide ongoing strategic SEO support and documentation for the client’s entire portfolio of websites.
Key Challenge (Before Work)
The project began with a clear mandate from the client to fix specific technical SEO issues that were negatively impacting the website’s search performance. The core challenge was to not only identify and fix the problems but to do so in a structured and transparent manner that could be documented and shared with the client. The initial Ahrefs audit served as the starting point, but a deeper investigation was required to create a comprehensive and effective resolution plan.
Methodology & Work Done
A multi-stage, systematic approach was implemented to ensure all technical issues were thoroughly addressed:
Phase 1: Diagnostic Audits: I performed multiple audits using various tools to cross-reference and get a complete picture of the site’s technical health. This confirmed the Ahrefs findings and uncovered additional issues related to crawlability, site structure, and on-page elements.
Phase 2: Strategic Documentation: Based on the audit findings, a detailed document was created. This document outlined every issue found, explained its impact on SEO, and provided a clear, step-by-step roadmap for resolution. This ensured complete transparency and allowed the client to understand the value of the work.
Phase 3: Implementation: I began working on resolving the identified issues directly on the website, following the prepared document. This included fixing broken links, optimizing site speed, correcting crawl errors, and ensuring proper indexing.
Phase 4: Ongoing Support & Consultation: Beyond the initial project scope for lowcostdigital.ie, I provided additional assistance and SEO suggestions for the client’s other websites. A comprehensive SEO suggestions document was delivered, giving the client the tools to maintain and improve their digital properties
Key Results & Impact
The project successfully achieved all its objectives:
Technically Optimized Website: The website is now well-optimized and technically sound, providing a strong foundation for future organic growth.
Enhanced SEO Friendliness: The resolution of technical issues has made the website significantly more SEO-friendly, allowing search engines to crawl and index content more efficiently.
Strategic Client Partnership: The engagement went beyond the initial request, providing valuable long-term SEO documentation and strategic assistance for multiple websites, fostering a strong client relationship.
