Solving Indexing Issues & Boosting Visibility for Goodgoblin.ai
Job Summery
Client:
Roberto Martins
Category:
Branding & Identity
Start date:
June 10, 2025
End date:
June 10, 2025
Type of service:
Digital Marketing Agency
Social share:
Project overview
This project focused on a comprehensive SEO and technical optimization initiative for the website goodgoblin.ai. The primary objective was to resolve significant on-site issues, particularly those related to technical SEO, and enhance the website’s overall search engine visibility and performance. The scope of work encompassed technical auditing, content optimization, and strategic implementation to improve indexing and search rankings.
Project Goals & Objectives
Primary Goal: Address and resolve critical website indexing issues.
Objective 1: Conduct a thorough technical audit to identify all root causes of indexing and crawlability problems.
Objective 2: Optimize over 100 blog posts that were previously unoptimized.
Objective 3: Implement a proper internal linking structure to improve content discovery and site navigation for both users and search engines.
Objective 4: Achieve improved indexing and increased visibility for key blog content.
Project Challenges (Before Work)
The website faced several significant SEO hurdles prior to the project’s start:
- Technical Deficiencies: The entire site was suffering from widespread indexing issues, primarily due to a poorly implemented internal linking structure. This created a fractured content ecosystem where a large portion of the site's content was not being properly crawled or indexed.
- Content Optimization Gap: There were nearly 100 blog posts that lacked proper SEO optimization. This meant they were not targeting relevant keywords, had low-quality content, and were not positioned to rank in search engine results.
- Low Visibility: As a direct result of these issues, the website's valuable blog content was neither indexed nor visible to its target audience, effectively rendering the content useless from an SEO perspective.
Methodology & Work Done
A systematic and data-driven approach was taken to address the challenges:
Phase 1: Technical SEO Audit: A deep dive into the site’s architecture was performed to identify all technical impediments. This included a crawl analysis to assess the indexing status of all pages, review of the sitemap, and evaluation of on-page elements.
Phase 2: Keyword Research & Strategy: Comprehensive keyword research was conducted to find relevant, high-volume keywords for each target page and blog post. The strategy focused on mapping keywords to existing content to ensure relevance and search intent.
Phase 3: On-Page & Content Optimization: Based on the keyword research, the content of the website and all 100+ blogs was optimized. This involved updating titles, meta descriptions, headings, and body content to be more search-engine friendly.
Phase 4: Internal Linking Implementation: A strategic internal linking plan was developed and executed to connect related content across the site. This not only helped improve crawlability but also distributed link equity and improved user navigation.
Key Results & Impact
The executed optimizations yielded significant positive outcomes:
Improved Indexing: Post-optimization, the previously unindexed blogs began to appear in search engine results, signaling a successful resolution of the core technical issues.
Enhanced Visibility: The optimized blogs saw a notable improvement in their organic search visibility, leading to increased impressions and click-through rates.
Foundation for Growth: The project established a strong technical foundation, allowing for future SEO efforts to be more effective and building a sustainable channel for organic traffic growth.
Conclusion
This project successfully transformed a technically flawed website into a platform with a solid SEO foundation. By addressing critical technical issues and executing a meticulous content optimization strategy, we not only solved the immediate indexing problem but also paved the way for continuous growth in organic search performance. The results demonstrate the critical importance of a sound technical SEO strategy as a prerequisite for any successful content marketing or SEO campaign.
